Launching Amtrak’s new creative platform ‘ReTrain Travel’, this new national campaign included filming for two days in Washington DC at Union Station; Two types of train cars, extensive post-work, and 19 talents.

We captured stills and video, and worked with our partners Cartel and AlterEgo to bring the train experience to life. With over 300+ assets, we established a brand new design system for Amtrak nationwide, and launched across Broadcast, OLV, Social, Digital, and OOH.

Directed by Jason van Bruggen (Community Films) and filmed in Washington DC.