Identifying itself as “The Most Caring Airline”, Mekanism built a campaign for Alaska Airlines around the Care Coalition; A secret counsel comprised of the most caring individuals in the universe. There’s Tan France, Nick Cho (@YourKoreanDad), Funshine Bear (Care Bear), Snuggie, Mother Nature, Grandma, and Dog. And together they are voting on if Alaska Airlines should become the 8th member of the group.

We built a 360 campaign blanketing the SF Bay Area in Care – TV, Digital, Social, Print, Radio, and OOH. The campaign premiered during the 2022 Olympics and Super Bowl.

Directed by Tim & Eric (Prettybird) and filmed in Los Angeles.