Tapping into Gen Z’s flip phone trend, Jose Cuervo took a fresh approach to Cinco 2023 with Go Off This Cinco—a campaign encouraging real-life connections with friends (and maybe a Cuervo Dumb Phone to help).

Produced in a record two-week timeline from start to finish, we filmed with Haley Lu Richardson and assembled 300 branded flip phones for a sweepstakes, delivering them to winners in the weeks leading up to Cinco.

Directed by Alexandra Gavillet (Pomp & Clout) and filmed in Los Angeles.