Jumping on the trend of Gen Z’s using flip phones, Jose Cuervo wanted to do something different for Cinco 2023. The answer? Go Off This Cinco. A campaign around spending time with your friends IRL, and (maybe) with a Cuervo Dumb Phone there to help.

Produced on a record two-week timeline (start to finish), we filmed with Haley Lu Richardson and assembled 300 branded flip phones for a sweep stakes to be delivered to winners in the weeks leading up to Cinco.

Directed by Alexandra Gavillet (Pomp & Clout) and filmed in Los Angeles.