Lenovo
Reach Your Impossible
As the launch campaign for Lenovo’s new global gaming positioning, Overcoming highlights the defeats gamers continuously conquer on their path to victory. Spanning a 360+ campaign, we produced over 400 assets, including video, stills, social content, and print deliverables. We even created sections of a video game specifically for our on-screen visuals.
Directed by Lauren Sick (RESET) and filmed in Slovenia.





