For the ‘22-’23 season app relaunch, the NBA challenged Mekanism with an ambitious task—producing a full 360 campaign in just four weeks, from strategy to final delivery. Partnering with Brand New School, we filmed in San Francisco and Charlotte, creating over 300 unique assets across broadcast, social, digital, and radio. The final broadcast spot went live just 18 hours after trafficking.

Produced by Brand New School.