As part of relaunching their app for the 22-23 season, the NBA came to Mekanism with a daring ask– produce a 360 campaign in four weeks (from strategy to final delivery). Partnering with Brand New School we shot footage in San Francisco and Charlotte, and produced over 300+ unique assets for broadcast, social, digital, and radio. The final broadcast spot went live within 18 hours of trafficking.

Produced by Brand New School.